"If you are not appearing, you are disappearing" Art Blakey
Good advice. Being visible is more important than ever. Gigs are few, there is an oversupply of competent musicians. To this I would add the following.
"don't be the best in the world at what you do; be the only one in the world who does what you do." Gaping Void blog
Business books warn us that if we don't have a competitive advantage don't compete. See the book, "Purple Cow" by Seth Godin.
How does this apply to a musician?
David Story: Professional pianist, drummer, composer, and educator. Well into his 5th enthusiastic musical decade, David works with adults pursuing musical dreams in the autumn of life, while he maintains an active presence in the Toronto arts scene.